Opera singer & car salesman: this florida man's tiktok videos are taking over
Cocoa, Florida – Forget the stuffy concert hall. Andrew Hiers, a 38-year-old classically trained opera singer, is trading high notes for horsepower, and his unconventional approach to selling cars is going viral.
From arias to auto sales: a surreal career shift
Hiers, who also moonlights as a baritone, found the competitive world of opera challenging. “I felt like I was throwing in the towel on my career,” he admitted in a recent interview with The Washington Post. The instability of a singing career pushed him to seek a more reliable income, leading him to a job at a dealership.
But Hiers refused to abandon his passion. The solution? He started posting videos on TikTok and Instagram showcasing vehicles – with himself singing opera.
His first viral video, featuring a used Chevrolet Corvette set to Giacomo Puccini’s “Nessun Dorma,” garnered over 1 million views on TikTok alone. The Corvette eventually sold, but the exposure was just the beginning. He now uses the same technique to promote Stellantis’s new inventory.
“You market yourself as a salesperson. And you have to market yourself as an opera singer,” Hiers explains. While he hasn’t sold a huge volume of cars this month, he’s steadily gaining traction. He understands the shift away from traditional dealership experiences, where many buyers prefer online transactions. However, Hiers hopes to reignite the appeal of the in-person sales experience.
The experience isn't without its challenges. Hiers acknowledges that some customers find the sales process less appealing when infused with operatic performances. But his unique method has undoubtedly set him apart. He encourages potential buyers to specifically ask for the “singing car salesman” – a strategy that’s proving surprisingly effective.
The price of gasoline, already soaring due to the war in Ukraine, could potentially surpass the record highs of 2022. This volatile market adds another layer of complexity to the Automotive industry, and Hiers’s innovative approach might just be the key to navigating it.
Hiers's story is a testament to the power of embracing the unexpected. He’s proving that sometimes, the most effective way to sell a car is with a little bit of drama – and a whole lot of vocal talent.