Geely enters spain with bold ev – but is it all hype?
Geely’s audacious move into the Spanish Automotive market with the Starray EM-i promises a shake-up, but initial impressions reveal a complex proposition blending hybrid technology and Chinese ambition.
A brand you might not know – but should
Let’s be clear: Geely isn't a household name. Yet, beneath this relatively unknown banner lies a powerhouse – a conglomerate controlling Volvo, Lynk&Co, Polestar, Lotus, Smart, and even a significant stake in Mercedes-Benz. They’ve already sold 4.1 million vehicles globally, demonstrating a scale and capability that demands attention. This newcomer isn’t entering the arena lightly.
The starray em-i: a 4.74m hybrid plug-in
The Starray EM-i is Geely’s flagship model, a 4.74-meter SUV packing 262 horsepower and capable of covering 184 kilometers on electric power alone – thanks to a larger battery pack. It’s a crucial moment, really, as we’re shifting from focusing on engine specifications to battery capacity. Three versions are available, ranging from €33,490 to €37,990 – but government incentives could significantly lower the starting price.
Inside the cabin: driver-focused and minimalist
Geely’s design philosophy centers on the driver, minimizing distractions with a 10.2-inch digital dashboard and a larger 15.4-inch central display. Controls are kept to a minimum, relying on a small button cluster. The interior feels surprisingly upscale, boasting tactile materials and tight panel gaps. Seats are supportive, providing a comfortable and natural driving posture – a welcome departure from the often-uncomfortable ergonomics of some EVs.
Performance and quirks
The Starray is powered by a 1.5-liter, 100-hp Horse engine paired with an electric motor delivering a combined 218-262 horsepower. While the electric mode is commendably quiet, the transition to gasoline power can feel abrupt. Top speed isn’t exhilarating, and acceleration, while adequate, doesn’t scream ‘performance.’ However, the 1.5-liter engine is lauded as the world’s most efficient production unit – a key selling point.
Shortcomings and considerations
Despite its merits, the Starray isn't without its flaws. Road noise at highway speeds is noticeable, and the gasoline engine’s operation can be intrusive. While the suspension is tuned for comfort, it’s perhaps a touch too soft for spirited driving. The lack of an illuminated start button is a minor annoyance.
The bottom line: a competent entry
The Geely Starray EM-i represents a solid, efficient, and comfortable hybrid plug-in SUV. Its weaknesses don’t detract significantly from the overall positive experience. With prices starting from €33,490, it’s a compelling option in a rapidly evolving market – and a clear indication that Geely intends to make a serious impact in Spain.