Brabus launches groundbreaking reality series: inside the luxury tuning empire

Brabus takes center stage: from tuning legends to reality tv

n Brabus, the German tuning powerhouse known for its extravagant creations, is stepping off the racetrack and onto the small screen. The brand—already famous for its ultra-luxury cars, yachts, and high-end customizations—has announced Brabus: One Second Wow, a six-episode reality series dropping on Amazon Prime Video on February 26, 2026. This isn’t just another ad; it’s an unfiltered look into the world of Brabus, blending corporate drama with lifestyle storytelling.n

Meet the faces behind the brand

n The series follows Constantin Buschmann, Brabus’ CEO since 2018 (after his father’s passing), and Mili Umicevic, the brand’s creative director. Their dynamic—both professionally and personally—is at the heart of the show. As they juggle 200+ travel days annually for global clients, the cameras capture their journey from Bottrop’s workshops to Dubai’s luxury hubs, Cannes’ glamour, and Beverly Hills’ elite circles.n

Beyond the garage: a glimpse into brabus’ world

n Expect raw, behind-the-scenes access to Brabus’ 500-strong team, including:n

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• High-octane tuning sessions for models like the Brabus 900 series—vehicles that redefine hypercar luxury.
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• Financial and technical challenges, from €100,000