automotive

Bmw's oliver heilmer shifts to m division, holger hampf takes helm at mini design

BMW and Mini have shaken up their design leadership with the departure of Oliver Heilmer from Mini and his new role at M Division. Heilmer will now be responsible for the image of M and its compact to medium-sized models, while Holger Hampf, formerly of Designworks, has taken over as head of Mini design.

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Hampf

Hampf's vision for mini

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Speaking with Top Gear, Hampf expressed his hope that Mini can maintain its cultural relevance and add positivity to people's lives, especially in today's times.